I’m a huge fan of Instagram, I resisted it’s lure for a long time. I preferred Twitter. But, things change. After 10 years on Twitter I felt I had “lost” my community, the conversations, the day to day interaction with friends far and near began to change. I needed to look in new places. I learned to love my Instagram by asking myself these questions, as I answered them, I realised that the community I was looking for was already there, I just had to say hello.
Disclaimer: This isn’t a post about how to “grow” your followers or make your “Insta” fortune. There are plenty of people offering paid and unpaid advice on that – you can google them!
- Why are you here? Ask yourself (and answer honestly). What drew you to Instagram? . I’m nosey (most writers are) and so I like to follow people who share the day to day rather than a contrived schedule of posts. If people are kind enough to hit the “heart” button on my photos, click through to read my blog or follow me I take that as a compliment and I’ll try and reciprocate. Until I sat down to write this post I had no idea how many followers I had, to be honest I don’t look. I’m more interested in seeing the familiar faces in my feed, people who take the time to let me know they’ve seen and enjoyed my photos. I look at their feeds too and sometimes I’ll leave a comment or “like” their pictures. I’ve met some lovely people this way and reconnected with old friends. If your bottom line is more followers, this isn’t the post for you. Stop reading now, you’ll just be disappointed.
- Are you striving for perfect pictures? Real life is not the same as Instagram Reality – if you don’t believe me, take a look at the “#authentic” hashtag – is that your reality? Mine’s muddy boots, dirt under the finger nails, disorderly mugs on worktops and try as I might it will never look “right”. I post pictures that share a story of my every day life. It might be my garden, a new design I’ve published or a holiday snapshot. I don’t spend hours editing my photos or composing pithy straplines. Most of my pictures are random, spur of the moment images. If other people like them it’s nice to know. But, I don’t set out each week with a plan or a timetable. I just like sharing and I love listening to people.
- Do you care about the “Algorithm”? If your answer is “what algorithm?” you’re in the right place, keep reading. If beating the algorithm is your goal, stop reading now, try here instead.* Like all social media platforms, Instagram uses complex algorithms, designed to improve your viewing experience (eugh!), what you see in your feed is largely dictated by what you’ve liked and commented on, “like” cute dogs and it’s probable these are what you’ll see first in your feed next time you log in. There are many, many people out there who will give you free or paid for advice on “beating” the algorithm.
- What’s more important quality or quantity? When I used to advise clients on using social media for their business or their charity they were often too concerned with the wrong numbers. They would constantly be checking their follower counts, getting excited when they grew and dismayed when they fell. Let’s be honest, we’re all fickle. If you don’t post interesting or relevant stories people will stop following you. perhaps, like me they aren’t comfortable following large numbers of people they will never interact with. Over the last few months I’ve noticed the same familiar faces popping up in my feed, we’ve stuck up conversations and enjoyed shared moments of joy, laughter and frustration. If it’s “numbers” you want then go buy followers or install an app that will find followers for you. Or, read blogs like this with tips for growth.
- Are you using hashtags “properly”? I’ll assume you know what a hashtag is. If you don’t, read this first. Hashtags help you share your stuff with like minded Instagrammers who don’t already follow you. I don’t have a set of hashtags I always use, nor do I set out with a plan of tags I want to include. Sometimes (and the “experts” will tell you this is wrong, wrong, wrong) I’ll go back and edit a post to include a hashtag I’ve just discovered. For example,I went through my own feed on Friday night, adding the tag #bakingandmaking to some of my pictures – some of them several weeks or months old. Some of these even made it to “top post” status – meaning that when people search that tag, my pictures are the first ones they see. I noticed lots of new followers and likes in my feed the next morning, many of whom share my tastes and I went over and followed them too.** A happy meeting of similar minds and (maybe) new friends made. If you are looking to find communities of like minded people I’ve added a few hashtag suggestions to the end of this post for you to explore.
So, here’s what I want you to “take away” from this post: It’s your Instagram and you should use it in a way that works best for you. Post what you want, when you want. Whether you want to grow your audience, “monetise” your Instagram or just find like minded people, the single most important thing you can do is post great photos which resonate with your intended audience. Couple this with a sentence (or a long, rambling paragraph if you wish) and you’re on to a winner.
See you on Instagram x
Photo credit: Juliette Leufke for Unsplash
- ps that link is just for fun, not a recommendation!
- **Beware automated likes generated by bots – these aren’t genuine – if your follower numbers are fluctuating up and down it might be you’re using a hashtag on a “bot” list. Ignore the numbers and focus on the people who show up in your feed a few times – they are the ones who are real!
Community hashtag suggestions: