How I Fell in Love with Instagram

rkz2iypkliy-juliette-leufkeI’m a huge fan of Instagram, I resisted it’s lure for a long time. I preferred Twitter. But, things change. After 10 years on Twitter I felt I had “lost” my community, the conversations, the day to day interaction with friends far and near began to change. I needed to look in new places. I learned to love my Instagram by asking myself these questions, as I answered them,  I realised that the community I was looking for was already there, I just had to  say hello.

Disclaimer: This isn’t a post about how to “grow” your followers or make your “Insta” fortune. There are plenty of people offering paid and unpaid advice on that – you can google them!

  1. Why are you here? Ask yourself (and answer honestly). What drew you to Instagram? . I’m nosey (most writers are) and so I like to follow people who share the day to day rather than a contrived schedule of posts. If  people are kind enough to hit the “heart” button on my photos, click through to read my blog or follow me I take that as a compliment and I’ll try and reciprocate. Until I sat down to write this post I had no idea how many followers I had, to be honest I don’t look.   I’m more interested in seeing the familiar faces in my feed, people who take the time to let me know they’ve seen and enjoyed my photos. I look at their feeds too and sometimes I’ll leave a comment or “like” their pictures. I’ve met some lovely people this way and reconnected with old friends. If your bottom line is more followers, this isn’t the post for you. Stop reading now, you’ll just be disappointed.
  2. Are you striving for perfect pictures? Real life is not the same as Instagram Reality – if you don’t believe me, take a look at the “#authentic” hashtag – is that your reality? Mine’s muddy boots, dirt under the finger nails, disorderly mugs on worktops and try as I might it will never look “right”.  I post pictures that share a story of my every day life. It might be my garden, a new design I’ve published or a holiday snapshot. I don’t spend hours editing my photos or composing pithy straplines. Most of my pictures are random, spur of the moment images. If other people like them it’s nice to know. But, I don’t set out each week with a plan or a timetable. I just like sharing and I love listening to people.
  3. Do you care about the “Algorithm”? If your answer is “what algorithm?” you’re in the right place, keep reading. If beating the algorithm is your goal, stop reading now, try here instead.* Like all social media platforms, Instagram uses complex algorithms, designed to improve your viewing experience (eugh!), what you see in your feed is largely dictated by what you’ve liked and commented on, “like” cute dogs  and it’s probable these are what you’ll see first in your feed next time you log in.  There are many, many people out there who will give you free or paid for advice on “beating” the algorithm.
  4. What’s more important quality or quantity? When I used to advise clients on using social  media for their business or their charity they were often too concerned with the wrong numbers. They would constantly be checking their follower counts, getting excited when they grew and dismayed when they fell. Let’s be honest, we’re all fickle. If you don’t post interesting or relevant stories people will stop following you. perhaps, like me they aren’t comfortable following large numbers of people they will never interact with.  Over the last few months I’ve noticed the same familiar faces popping up in my feed, we’ve stuck up conversations and enjoyed shared moments of joy, laughter and frustration. If it’s “numbers” you want then go buy followers or install an app that will find followers for you. Or, read blogs like this with tips for growth.
  5. Are you using hashtags “properly”? I’ll assume you know what a hashtag is. If you don’t,  read this first. Hashtags help you share your stuff with like minded Instagrammers who don’t already follow you. I don’t have a set of hashtags I always use, nor do I set out with a plan of tags I want to include. Sometimes (and the “experts” will tell you this is wrong, wrong, wrong) I’ll go back and edit a post to include a hashtag I’ve just discovered. For example,I went through my own feed on Friday night, adding the tag #bakingandmaking to some of my pictures – some of them several weeks or months  old. Some of these even made it to “top post” status  – meaning that when people search that tag, my pictures are the first ones they see. I noticed lots of new followers and likes in my feed the next morning, many of whom share my tastes and I went over and followed them too.** A happy meeting of similar minds and (maybe) new friends made.  If you are looking to find communities of like minded people I’ve added a few hashtag suggestions to the end of this post for you to explore.

So, here’s what I want you to “take away” from this post: It’s your Instagram and you should use it in a way that works best for you. Post what you want, when you want. Whether you want to grow your audience, “monetise” your Instagram or just find like minded people,  the single most important thing you can do is post great photos which resonate with your intended audience.  Couple this with a sentence (or a long, rambling  paragraph if you wish) and you’re on to a winner.

See you on Instagram x

Photo credit:  Juliette Leufke for Unsplash

  • ps that link is just for fun, not a recommendation!
  • **Beware automated likes generated by bots – these aren’t genuine – if your follower numbers are fluctuating up and down it might be you’re using a hashtag on a “bot” list. Ignore the numbers  and focus on the people who show up in your feed a few times – they are the ones who are real!

Community hashtag suggestions:

Craftastherapy

crochetgirlgang

modernmakers

makingwinter

booklover

knittersofinstagram

writersofinstagram

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  • Pretty!
 Took Mr T to Chester Maker's Market today. Ho got pie, I came home with pretty yarn from @joannawoodpaint (oh and cheese, curry sauce, cake, more cheese, smoked salmon and secret presents for lovely friends oh and cheese -with rioja and caramelised onion - have you guessed we love cheese!!)! Really hope you make this a regular @_makersmarket xxx
#knittersofinstagram #handdyed #indiedyer #sockyarn #madenotmanufactured #100daysofwool Gin! Not just any old gin - Scottish gin from @inshriach now available. Sorry Walter - photo shamelessly nicked from your feed - but oh my - how fabulous! Go check this one out ladies (& gents) I just know it's going to be fabulous!
I'll be pouring myself a large g&t later and raising a glass to everyone who read or commented on my last post. We're definitely stronger together. Have a lovely weekend everyone xxx

#knitterslovegin #gin #scottishgin #gincredible #ginfriday #ginoclock #inshriach #madenotmanufactured Ruby chard, freshly picked. Going to saute it with chorizo for tea...
In other news I've got a new blog post up (link in profile) if you want to know what it's like living with a chronic illness start here...going to a bit more honest about my real life from now on.
#slowlived #thisthingcalledslowliving #bakingandmaking #ediblegarden #mygardenrightnow #permaculture #plottoplate Sometimes the best view is the one right on your doorstep. Just before I hung the washing on the line I decided to sit down, drink my coffee & be grateful... #bakingandmaking #thisthingcalledslowliving #slowlived #theartofslowliving #morningslikethese #mygardenrightnow #permaculture Old socks, new socks. Can't resist trying on newly cast off socks. On the left "old" socks in @kingcoleltd zig zag & on the right "new" socks in @coopknits Socks Yeah. 
#operationsockdrawer #toeupsocks #socksyeah #igknitters #madenotmanufactured #makeitwearit #toeuptuesday #toeupsocks #100daysofwool Weathered and worn... Beautiful, even in the rain... No knitting, just walking & enjoying the view xxx The sun is trying to come out. Wool in all it's natural undyed glory. Local, breed specific wools are the best! 
#100daysofwool #britishwool #britishyarn #herdwick #hebridean #choosewool #britishsheepbreeds 100 days of wool ... Found these lurking in my stash left over from one of last year's designs. I love all @thefibrecompany yarns, but this one is my favourite, it's a blend of wool and mohair (even a bit of British wool in there) soft to knit with, washes well & comes on all my favourite colours. Now I'm off to visit my favourite coffee shop & plan some Easter knitting...
#igknitters #100daysofwool #britishwool #lovewool #madenotmanufactured #shoplocal #notjustlakes Waste nothing. Even the tiniest bits of leftover wool can make stuff that is useful & beautiful. Collect your scraps, follow your favourite sleeve pattern and make arm warmers! 
#lovewool #loveknitting #lovewoolhatewaste #choosewool #madenotmanufactured #makersgonnamake #choosewool #zerowaste #permaculture #reloved #repurposed #upcycle #100daysofwool A good day to dry socks! I love wearing wool & knit most of my own socks (toe up, fleegle heel because I'm too lazy to graft toes or pick up stitches!!) My favourite yarns are Eden Cottage ayarns Milburn 4 ply, Sirdar Heart & Sole, Patons Kroy & West Yorkshire Spinners sock wool.
#100daysofwool #toeupsocksrock #toeuptuesday #fleegleheel #choosewool #igknitters #sockknittersofinstagram #makeitwearit Sunday blues. A gorgeous blend of merino & cotton called Coast, bought from @tangledyarnuk . I love wool / cotton blends, especially when they come in such fabulous denim shades. 
#100daysofwool #choosewool #yarnlove #tangledyarnuk #doubledenim #denim #sundayblues Hands wearing handmade things holding little things... pattern for the Cavendish beanie & wristwarmers now up on love crochet & ravelry (follow link in profile). Credits: yarn is gorgeous @westyorkshirespinners beautiful styling by @clairemontyknits & photo  @mavricphotography
#crochetaddict #britishwool #100daysofwool #makersgonnamake #lovecrochet #horgolás  #uncinetto #crochetconcupiscence #crochetgirlgang #choosewool Frivolous flowers! I loved using @bordertart 's indigo yarn for this design. It has such gorgeous sheen. The pattern first appeared in @insidecrochet & is now available to download online (link in profile). I just love everything about this beautiful photo!
Credits: photo @lucymakesmyheartskip styling @clairemontyknits 
#lovecrochet #indiedyer #choosewool #crochetaddict #uncinetto  #insidecrochetmagazine #indigo #naturaldye  #merino More garter stitch love. Stripes & garter stitch are perfect partners. Knitted on the bias using simple increases & decreases makes a perfect draping wrap.Knitted with 1 ball each of Wendy Ramsdale & Louisa Harding's Grace hand dyed from my stash.
#100daysproject #100daysofwool #wipwednesday #britishwool Playing hooky! I'm suposes to be working on a crochet commission (a huge cabled blanket that's taking forever), but I am giving myself the afternoon off to enjoy this gorgeous blend of natural fibres.  I've just ordered more because it knits & crochets like a dream.
 #madewiththefibreco #tangledyarnuk #the100dayproject #100daysofwool
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